Why did I love this book?
In the late 1990s, a new type of economy was being born, one dominated by massive corporations, whose logos were increasingly ubiquitous, and who were driving a culture of consumerism among young people.
Klein traced this corporate dominance to a new form of capitalism in which corporations were becoming ever less interested in the stuff they actually made, be it trainers, takeaway coffee, or jeans. Rather, they were selling a brand, and replacing our very notion of ourselves as citizens living in a democracy with one of consumers shopping in a marketplace.
Klein’s book looks at how companies like Nike and Starbucks transformed society – and what people were doing to challenge their dominance.
1 author picked No Logo as one of their favorite books, and they share why you should read it.
A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author
NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.
In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.
Equal…